top of page

Sales Channel Development

At PPG, our clients have top-notch products, and require country-specific expertise on exactly where/how to sell those products. They sometimes have partial information on sales leads from their websites or trading platforms, yet need a more complete understanding of the market for their products in China or the United States. 

The fact is, sales channels are limitless. The key is identifying the right channel or mix of channels, based upon the industry and product's characteristics. Such channels include e-commerce platforms, distributors, wholesalers, trade shows, trade missions, sales companies, and direct hire salespersons or sales teams.

After sales channels have been established, we hand them over to our clients to manage, or manage them ourselves on behalf of our clients. Eventually, most companies integrate their international sales initiatives into their own sales and marketing departments. While we are adept at managing our clients sales programs, our long-term goal is to create the architecture, then teach our clients to manage their sales channels independently.

Factors to Consider:

  • The size of your company

  • Your tolerance for risk

  • Marketing strategy

  • Available resources to develop the market

  • Opportunity costs

  • The nature of your products or services

  • Previous export experience and expertise

  • Business conditions in your target overseas market 

Book your 30-minute free consultation today.

Success! Message received.

bottom of page